Privacy Policy

Private Multi Family Office — PMFO

Last updated: 1 July 2026

Private Multi Family Office, trading as PMFO, respects your privacy and is committed to protecting the personal information we collect, hold, use and disclose.

This Privacy Policy explains how PMFO manages personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

This policy applies to personal information collected through our website, client portal, email, telephone, in-person meetings, online forms, events, referrals, professional relationships and the provision of our services.

1. Who we are

PMFO provides family office, advisory and related professional services to families, individuals, family businesses and other clients. These services may include family office services, virtual CFO support, tax, accounting and superannuation, agribusiness consulting, philanthropy and family giving, family succession, portfolio management, family governance, responsible investment and international client services.

For privacy enquiries, please contact:

Privacy Officer
Private Multi Family Office
Level 10, 65 York Street
Sydney NSW 2000
Email: info@pmfo.com.au
Phone: +61 2 8296 0800

2. The types of personal information we collect

The personal information PMFO collects depends on your relationship with us and the services we provide. We may collect:

name, title, date of birth and contact details
address, email address and phone number
business, employment and professional information
family, relationship and beneficiary information where relevant to family office, succession, estate planning or advisory services
financial information, including assets, liabilities, income, investments, trusts, entities, superannuation and tax-related information
identification information, including copies or details from identity documents where required
tax file numbers, Australian Business Numbers, company details or other government-related identifiers where required or permitted by law
information about your goals, values, preferences, philanthropic interests and family governance arrangements
records of our communications with you
website usage information, including cookies, device information, browser type, IP address and analytics data
information provided through forms, enquiries, events, subscriptions or downloads
any other personal information you provide to us or authorise others to provide to us.

In some circumstances, PMFO may collect sensitive information, such as information about family circumstances, health information, membership of associations, philanthropic interests or other sensitive matters, where this is reasonably necessary for our services and where you have consented or where collection is otherwise permitted by law.

3. How we collect personal information

Where reasonable and practicable, PMFO collects personal information directly from you. This may occur when you:

contact us by phone, email or through our website
make an enquiry about our services
become a client
use our client portal
attend meetings, events or consultations
subscribe to communications or updates
provide documents or instructions to us
interact with us on LinkedIn or other digital platforms.

We may also collect personal information from third parties where it is reasonable or necessary for our services, including:

your family members, representatives, advisers or authorised contacts
accountants, lawyers, financial advisers, investment advisers, trustees, banks or other professional advisers
companies, trusts, partnerships or other entities connected with you
publicly available sources
regulators, government agencies or industry bodies
service providers and professional networks
referral partners or trusted adviser networks.

We will only collect personal information from third parties where you have consented, where it is reasonably expected, where it is necessary to provide our services, or where permitted by law.

4. Why we collect, hold, use and disclose personal information

PMFO collects, holds, uses and discloses personal information for purposes including:

responding to enquiries
assessing whether our services are suitable for a prospective client
providing family office, advisory, tax, accounting, superannuation, succession, governance, investment-related or related services
managing client relationships and communications
preparing advice, reports, plans, strategies and documentation
working with your authorised advisers and representatives
meeting legal, regulatory, professional and compliance obligations
verifying identity and conducting due diligence checks
managing risk, governance and quality assurance
processing payments and managing accounts
administering our website, client portal and technology systems
improving our services, website and client experience
inviting clients or contacts to relevant events, briefings or updates
sending newsletters or marketing communications where permitted
maintaining business records
protecting our legal rights and interests.

We may also use or disclose personal information where required or authorised by law, including in connection with tax, accounting, anti-money laundering, corporations, trust, superannuation, financial services, court, tribunal or regulatory obligations.

5. Disclosure of personal information

PMFO may disclose personal information to:

your authorised representatives, family members, advisers or related entities
accountants, lawyers, auditors, financial advisers, investment advisers, banks, trustees or other professional service providers
technology, hosting, software, cloud storage, cybersecurity and client portal providers
administrative, document management, marketing, event, analytics or communications providers
insurers, auditors, consultants and compliance advisers
government agencies, regulators, courts, tribunals or law enforcement bodies where required or authorised
third parties involved in a proposed or actual business restructure, merger, acquisition or transfer of PMFO’s business or assets
other parties where you have consented or where disclosure is permitted by law.

We take reasonable steps to ensure that third parties who handle personal information on our behalf are required to protect that information appropriately.

6. Overseas disclosure

PMFO is based in Australia. However, some personal information may be disclosed to, stored by or accessed by recipients located outside Australia, including where:

we work with international clients, advisers, institutions or service providers
a cloud, hosting, software, email, client portal, data storage or technology provider uses overseas infrastructure
an overseas disclosure is required to provide our services
you ask us to share information with an overseas adviser, institution or family office contact.

The countries in which overseas recipients are located may vary depending on the service, provider or client matter. Where practicable, PMFO will take reasonable steps to ensure overseas recipients handle personal information in a manner consistent with the Australian Privacy Principles.

7. Website, cookies and analytics

When you visit our website, we may collect information about your interaction with the site, including IP address, browser type, device information, pages visited, time spent on the site and referral source.

We may use cookies, pixels, analytics tools or similar technologies to:

operate and improve the website
understand how visitors use the site
monitor website performance
improve content and user experience
support security and fraud prevention
measure the effectiveness of communications or marketing.

You can disable cookies through your browser settings, although some parts of the website may not function properly if cookies are disabled.

Our website may contain links to third-party websites or platforms. PMFO is not responsible for the privacy practices or content of third-party websites.

8. Direct marketing

PMFO may use your personal information to send you updates, insights, invitations or information about services that may be relevant to you, where permitted by law.

You can opt out of marketing communications at any time by using the unsubscribe link in an email or contacting us at info@pmfo.com.au.

Even if you opt out of marketing communications, we may still contact you about matters relating to your existing relationship with PMFO, including service, administrative, legal or compliance matters.

9. Security of personal information

PMFO takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These steps may include:

secure technology systems and access controls
password protection and authentication measures
confidentiality obligations for staff and contractors
secure document storage and transfer processes
cyber security measures
staff training and internal policies
limiting access to personal information to those who need it
monitoring and reviewing our privacy and security practices.

No method of transmission over the internet or electronic storage is completely secure. However, we take reasonable steps to protect the personal information we hold.

10. Data breaches

If PMFO becomes aware of a suspected data breach involving personal information, we will take steps to contain, assess and respond to the incident.

Where required under the Notifiable Data Breaches scheme, PMFO will notify affected individuals and the Office of the Australian Information Commissioner if a data breach is likely to result in serious harm and remedial action has not removed that risk. The OAIC states that covered organisations must notify affected individuals and the OAIC when a personal information breach is likely to result in serious harm.

11. Retention of personal information

PMFO retains personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide services, maintain business records, meet legal and regulatory obligations, resolve disputes and protect our legal interests.

When personal information is no longer required, PMFO will take reasonable steps to destroy, delete or de-identify it, unless we are required or permitted by law to retain it. APP 11 requires organisations to take reasonable steps to secure personal information and to destroy or de-identify it when it is no longer needed, subject to legal retention requirements.

12. Accessing and correcting your personal information

You may request access to the personal information PMFO holds about you. You may also ask us to correct personal information if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, please contact us at info@pmfo.com.au.

We may need to verify your identity before responding. In some circumstances, we may refuse access or correction where permitted by law. If we refuse a request, we will provide reasons where appropriate.

13. Anonymity and pseudonymity

Where lawful and practicable, you may deal with PMFO anonymously or by using a pseudonym. However, for many of our services, we need to identify our clients and collect accurate personal information to provide advice, meet professional obligations and comply with legal requirements.

14. Government-related identifiers

PMFO may collect and use government-related identifiers, such as tax file numbers, only where required or authorised by law. We will not use government-related identifiers as our own internal identifier unless permitted by law.

15. Automated decision-making

PMFO does not generally use automated decision-making systems to make decisions that could significantly affect the rights or interests of individuals.

If this changes, we will update this Privacy Policy to explain the kinds of personal information used and the kinds of decisions made using automated decision-making, where required by law.

Implementation note: from 10 December 2026, APP entities will have additional privacy policy obligations where personal information is used in automated decision-making that could significantly affect rights or interests. The OAIC has current consultation and guidance activity underway on this obligation.

16. Making a privacy complaint

If you have a concern or complaint about how PMFO has handled your personal information, please contact us first so we can try to resolve the issue.

Please contact: